The 1st and Greenfield project consisted of the initial phase of the redevelopment of a vacant 7.2-acre Brownfield Site in Milwaukee, WI. The initial $28.4 million projects consisted of the environmental remediation of the site and construction of two buildings. The first building is an $11.2 million, 42,000 sq. ft., Cermak Fresh Market grocery store which includes fresh produce, local and international groceries, meats, dairy, and a bakery. The second building is a $16.2 million, 82.392 sq. ft. mixed-use building that consists of 16,500 sq. ft. of retail space and ninety-four residential units, of which at least 20 percent are designated as affordable housing. The grocery and first-floor retail space bring commercial goods to 187,368 residents within a three-mile radius of the site, of which 53.5 percent or 100,243 are low-income while also helping to mitigate the $111.3 million of annual retail leakage in this three-mile radius.