As a tall black woman with “hair that grows towards the sun”, Semma McCrary spent the majority of her life straightening her hair. It was not until her daughter, Chloe was born that she said, “No more.” Semma made a promise to herself: she would not let her daughter grow up believing that her own hair, just as it naturally grows, wasn’t good enough. Semma decided to model the life she wanted her daughter to live and cut off all her hair so that it would grow back the way God intended. But how? She began her research. She looked to the oils of India and Africa, experimenting here and there. With time, she found the perfect concoction and Semma’s Sunflower Organics was born.